“Atoms are the New Bits”, Chris Anderson wrote two years ago, referring to the role of the Internet and digital culture in what he called “the Next Industrial Revolution”: “If the past 10 years have been about discovering post-institutional social models on the Web, then the next 10 years will be about applying them to the real world. (…) The Internet democratized publishing, broadcasting, and communications, and the consequence was a massive increase in the range of both participation and participants in everything digital – the long tail of bits. Now the same is happening to manufacturing – the long tail of things.” The booming of Maker Faires, local hackerspaces, Fablabs, virtual micro-factories, open source hardware tools, etc., proves that [...]